Outdated marketing pieces make a bad impression
I like to collect vintage sheet music and old 45s and usually have luck finding them at garage sales, flea markets or at older music stores. I’ve got a stack of 45s I recently purchased that still...
View ArticleAtmospherics can kill a store’s sales
I was browsing through posts on our neighborhood’s online community the other day, and I came across this rant from a neighbor who was talking about a particular restaurant: “Why do restaurants,...
View ArticleThree tips to becoming a better writer
Manufacturers around the world have adopted the idea of continuous improvement for more than 40 years now. That same philosophy applies to writing. If your writing today is no more polished and...
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Musings on Voinovich and Cleveland’s needs for leadership
It’s hard to believe that it has been four decades since George Voinovich took the helm as mayor of Cleveland. Voinovich defeated the incumbent mayor, Dennis Kucinich, with a landslide victory in...
View ArticleHow to create urgency in your sales materials and copywriting
Whenever you’re writing something for your business, you should always encourage your readers to take some kind of action. This is true for sales letters, brochures, special offers, web content,...
View ArticleHow accounting firms can get more leads
Most CPAs pull lots of extra hours during tax season. Once April 15th passes, they have two weeks to get their clients? first-quarter payroll taxes done. Yet a typical accounting firm is no different...
View Article7 SEO tips to improve your search ranking
Let’s face it: not popping up among the top of search engine results can be detrimental to your business and your brand. This is where Search Engine Optimization comes in; it allows business owners...
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How could self discipline improve your life?
One day recently Dennis Prager, nationally syndicated radio talk show host, was asked to name the source of his wisdom, excluding the Bible. He described an incident when he was a young boy in school....
View ArticleWhy OTT is sweeping the country
What is OTT? OTT is an abbreviation for Over-the-Top and is a term that describes streaming digital content. The content can be text, audio, and video. OTT has surged in popularity over the last...
View ArticleGoogle Analytics brings clarity to Google Ads
Google Ads does a great job of telling you which ads produce clicks and which of those clicks results in a conversion. But let’s face it, there’s a lot of information you cannot get from Google Ads...
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