Want better results?
Then you’ve come to the right place. We have the tools you need to improve your marketing ROI and to get you the results you are looking for. Many businesses are switching their marketing dollars from...
View ArticleWe do Inbound Marketing
The Murphy Agency is a HubSpot Certified Partner Agency. We help you get more customers by connecting you with the people who are searching for their products and services online. Learn more here.
View ArticleDo you want more leads?
Many clients come to us thinking that they need a new website. Most of the time, they do not. We have a better idea! We can show you how to generate quality leads that cost 61 percent less than the...
View ArticleHow can nonprofits benefit from Inbound Marketing?
For purposes of this blog post, when I refer to nonprofits, I’m not talking about large universities or regional hospitals with a dozen satellite campuses. Most of those operate as nonprofits, but they...
View ArticleHow to create urgency in your sales materials and copywriting
Whenever you’re writing something for your business, you should always encourage your readers to take some kind of action. This is true for sales letters, brochures, special offers, web content, flyers...
View ArticleAtmospherics can kill stores’ sales
Every Monday the local newspaper publishes rants from readers with complaints. This one caught my eye because I’d just had a conversation with a friend about the topic in question. Here is what the...
View ArticleHow to get more Facebook “Likes”
Whenever people gather to talk about social media, one question invariably comes up: How can I get more people to ‘Like’ my fan page? There are literally dozens of ways to do this, but for this post...
View ArticleHow accounting firms can get more quality leads
Most CPAs pull lots of extra hours during tax season. Once April 15th passes, they have two weeks to get their clients’ first-quarter payroll taxes done. Yet a typical accounting firm is no different...
View ArticleGetting publicity with established public relations tactics
For decades the standard press release was the workhorse tactic of public relations practitioners. If you couldn’t write a decent press release, you were drummed out of the industry. In those days,...
View ArticleBest SEO practices to get found online
Creating a website is only the beginning of your foray into Internet marketing. A more important component to consider is how you plan to get visitors to find your website among the millions of others...
View ArticleWhy your company needs a quarterly newsletter to engage employees
The company newsletter has taken a beating in this economy. It seems that more and more companies are either doing away with them altogether, or they have cut back on the frequency, overall quality or...
View ArticleInternal links can help improve your search results
Your search engine optimization (SEO) strategy has several major components. One is developing great content. A second involves attracting inbound links to drive as much traffic as possible to your...
View ArticleManufacturers should add blogging to their inbound marketing mix
Specialty products manufacturers are perfect candidates for content marketing. Their products, by definition, are special in some way. This means that people searching for those products are already...
View ArticleUse professional photography in your marketing materials
Okay, let’s get this understood right from the get-go. I’m not a professional photographer and neither is anyone in my family. So I’m not writing this as some form of self service or with an agenda....
View Article3 tips to becoming a better writer
Manufacturers around the world have adopted the idea of continuous improvement for more than 20 years now. That same philosophy applies to writing. If your blogging today is no more polished and...
View ArticleUse marcom students to acquire market intelligence
I have the luxury of working in an area full of colleges and universities. I suspect that’s true of most small business marketing consultants. After all, why plant your business out in the middle of...
View ArticleMarketing communications lessons from the Great Depression
Most of us know a family member, friend or distant relative who grew up during the Depression. Not the one in 2008 – the one in the 1930s. Everything was so scarce back then that people re-used...
View ArticleClik here to view.
I’m full of gratitude following an awful personal challenge
This blog post probably violates most of the rules about blogging. Most people who see this are likely to be looking for marketing information or something that will help them grow their business. I...
View Article4 steps to becoming a much better content creator in just 60 days
Let’s face it, creating content is not exactly easy, and if you’re looking to excel at inbound marketing, you have to be able to create remarkable content and lots of it. Creating this content is a...
View ArticleGetting publicity with established public relations tactics
For decades the standard press release was the workhorse tactic of public relations practitioners. If you couldn’t write a decent press release, you were drummed out of the industry. In those days,...
View Article