Why your company needs a quarterly newsletter to engage employees
The company newsletter has taken a beating in this economy. It seems that more and more companies are either doing away with them altogether, or they have cut back on the frequency, overall quality or...
View ArticleHow accounting firms can get more quality leads
Most CPAs pull lots of extra hours during tax season. Once April 15th passes, they have two weeks to get their clients’ first-quarter payroll taxes done. Yet a typical accounting firm is no different...
View ArticleHow can nonprofits benefit from Inbound Marketing?
For purposes of this blog post, when I refer to nonprofits, I’m not talking about large universities or regional hospitals with a dozen satellite campuses. Most of those operate as nonprofits, but they...
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Are libraries obligated to serve senior citizens?
We think so. Here are some of the many ways libraries serve senior citizens. Services you didn’t know the library offered: You can trace your family tree, connect with your grandkids, learn new things...
View ArticleHello world!
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View ArticleSmall business owners and salespeople need optimism!
Sales people and business owners are notoriously optimistic. They have to be. I find that kind of optimism almost inspiring. It’s fun to be around. I remember being in Orlando attending the national...
View ArticleThree ways to use marketing students
I have the luxury of working in an area full of colleges and universities. I suspect that’s true of most small business marketing consultants. After all, why plant your business out in the middle of...
View ArticleDon’t kid yourself. Direct mail is still a powerful marketing tool.
It seems that every day a new story hits the wire about companies shifting marketing dollars into Facebook, Twitter, LinkedIn and other social media while cutting back on traditional marketing...
View ArticleHow accounting firms can get more leads
Most CPAs pull lots of extra hours during tax season. Once April 15th passes, they have two weeks to get their clients’ first-quarter payroll taxes done. Yet a typical accounting firm is no different...
View ArticleOutdated marketing pieces kill chances for a good impression
I like to collect vintage sheet music and old 45s and usually have luck finding them at garage sales, flea markets or at older music stores. I’ve got a stack of 45s I recently purchased that still...
View ArticleHow to create urgency in your sales materials and copywriting
Whenever you’re writing something for your business, you should always encourage your readers to take some kind of action. This is true for sales letters, brochures, special offers, web content,...
View ArticleAtmospherics can kill a store’s sales
I was browsing through posts on our neighborhood’s online community the other day, and I came across this rant from a neighbor who was talking about a particular restaurant.I was browsing through...
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Musings on Voinovich and Cleveland’s needs for leadership
It’s hard to believe that it has been four decades since George Voinovich took the helm as mayor of Cleveland. Voinovich defeated the incumbent mayor, Dennis Kucinich, with a landslide victory in...
View ArticleThree tips to becoming a better writer
Manufacturers around the world have adopted the idea of continuous improvement for more than 40 years now. That same philosophy applies to writing. If your writing today is no more polished and...
View ArticleWhy OTT is sweeping the country
OTT is an abbreviation for Over-the-Top and is a term that describes streaming digital content. The content can be text, audio, and video. OTT has surged in popularity over the last decade to the...
View Article7 SEO tips to improve your search ranking
Let’s face it: not popping up among the top of search engine results can be detrimental to your business and your brand. This is where Search Engine Optimization comes in; it allows business owners...
View ArticleWhy a tri-fold brochure is essential for any business
Effective advertising for a new business doesn’t have to be expensive or involve intense marketing strategies. A quality business card is essential. While you are ordering your business cards, look...
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How could self discipline improve your life?
One day recently Dennis Prager, nationally syndicated radio talk show host, was asked to name the source of his wisdom, excluding the Bible. He described an incident when he was a young boy in school....
View ArticleGoogle Analytics brings clarity to Google Ads
Google Ads does a great job of telling you which ads produce clicks and which of those clicks results in a conversion. But let’s face it, there’s a lot of information you cannot get from Google Ads...
View ArticleOutdated marketing pieces make a bad impression
I like to collect vintage sheet music and old 45s and usually have luck finding them at garage sales, flea markets or at older music stores. I’ve got a stack of 45s I recently purchased that still...
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